LUME is an AI brand strategy tool built for independent artists. You talk. It listens. You get professional brand documents.
Reality Check is free. Phase 1 is C$149. Phase 2 is C$199. Bundle both for C$279 and get the strategy call included.
Contact us if something doesn't work. We'll sort it out. No weird conditions.
No. LUME is built on a structured methodology agencies use for brand strategy. Each session has a specific purpose, tracks your progress, and builds on what you said before. Generic AI gives generic output. LUME gives you a complete brand strategy document that actually reflects you.
That's the point. LUME asks the questions and guides you through the process. You don't need branding experience. Just honesty about where you are. The AI does the strategic heavy lifting.
Professional PDF documents for each phase you complete: your artist identity, origin story, elevator pitch, voice guide, visual direction, content strategy, audience profile, and competitive positioning. Real deliverables you can hand to a designer, share with collaborators, or drop into a press kit.
Most artists spend 45 minutes to a couple of hours per phase. You set the pace. Pick up where you left off, take breaks, spread it over a week. The full three phases can be done in a day or stretched out. No six-week agency timelines.
Contact us and we'll sort it out. The output is only as good as the input. Show up and answer honestly and you'll walk away with something useful. The dashboard also lets you manually edit any result.
No. Phase 0 is free. After that, buy what you need. Phase 1 (Brand Foundation) is where most artists start. Add Phase 2 (Brand Strategy) when you're ready. Or grab the bundle and save 20%.
Payments are processed by Paddle, a trusted provider that handles invoicing, tax, and currency conversion. We never see your card details.
Agencies use AI too. Research, ideation, first drafts. The overhead just doesn't let them pass the savings on. LUME automates what makes sense to automate: discovery and exploration. The strategy call is still a real person. The insights still come from real questions answered honestly. You are not trading quality for price. You are cutting out the overhead that was never about you.