Phase 0 (Reality Check) is free. Seven minutes. No card. You leave knowing exactly where you stand.
Three phases, nine guided sessions. Each one builds on the last and ships a PDF. Buy one at a time or grab the bundle.
Contact us if something doesn't work. We'll sort it out. No weird conditions.
"When someone asks what makes me different, I freeze."
"If marketing is a full-time job, when am I supposed to make music?"
"I know who I'm not. I just can't put into words who I am."
"My music is professional. My everything-else looks amateur."
LUME doesn't ask you to become a marketer. It helps you articulate who you already are, so everything else gets easier.
Both paid phases. 8 guided sessions. The full picture of who you are as an artist: from archetype to competitive positioning. One payment, yours forever. Plus a 45-minute strategy call when you finish.
Agencies use AI too. Research, ideation, first drafts. The overhead just doesn't let them pass the savings on. LUME automates what makes sense to automate: discovery and exploration. The call is still a real person. The insights still come from real questions answered honestly. You are not trading quality for price. You are cutting out the overhead that was never about you.
Finish all phases and you get a 45-minute video call with a Catmo Media marketing strategist. Not a walkthrough of what the AI generated. A real conversation, with someone who knows your documents and the industry, about what to do next.
The people at Catmo Media are musicians, DJs, and bookers. They know the industry. They know your documents. They will tell you what to do, not just what is possible.
No. LUME is built on a structured methodology agencies use for brand strategy. Each session has a specific purpose, tracks your progress, and builds on what you said before. Generic AI gives generic output. LUME gives you a complete brand strategy document that actually reflects you.
That's the point. LUME asks the questions and guides you through the process. You don't need branding experience. Just honesty about where you are. The AI does the strategic heavy lifting.
Professional PDF documents for each phase you complete: brand archetype profile, belief system, voice guide, origin story, elevator pitch, visual identity direction, content strategy, audience personas, and competitive positioning. Real deliverables you can hand to a designer, share with collaborators, or drop into a press kit.
Most artists spend 45 minutes to a couple of hours per phase. You set the pace. Pick up where you left off, take breaks, spread it over a week. The full three phases can be done in a day or stretched out. No six-week agency timelines.
Contact us and we'll sort it out. The output is only as good as the input. Show up and answer honestly and you'll walk away with something useful. The dashboard also lets you manually edit any result.
No. Phase 0 is free. After that, buy what you need. Phase 1 (Brand Foundation) is where most artists start. Add Phase 2 (Brand Strategy) when you're ready. Or grab the bundle and save 20%.
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