Pricing
Agency brand strategy runs $5,000 to $15,000. You get the same deliverables through guided AI conversations, on your schedule, for a fraction of the cost.
Reality Check is free. No card, no catch. Start there.
“When someone asks what makes me different, I freeze.”
“If marketing is a full-time job, when am I supposed to make music?”
“I know who I'm not. I just can't put into words who I am.”
“My music is professional. My everything-else looks amateur.”
LUME doesn't ask you to become a marketer. It helps you articulate who you already are, so everything else gets easier.
Each phase builds on the last. Start free, go deeper when you're ready.
Where you actually stand
Who you are when you stop trying to be everyone
Agency equivalent: $3,000 - $5,000
The narrative that makes people give a damn
Agency equivalent: $2,000 - $4,000
Visuals, audience, positioning. The whole playbook.
Agency equivalent: $5,000 - $10,000
Not vague advice. Actual documents you can use today. Hand them to a designer, share them with collaborators, or use them to guide everything you post.
Your core personality defined. The emotional foundation that guides everything from captions to merch.
How you sound in writing. Tone, vocabulary, do's and don'ts. No more guessing if a caption sounds like you.
Your origin narrative, elevator pitch, and one-liner. Ready for press kits, bios, and grant applications.
Mood, colours, typography, photography style. A creative brief you can hand directly to a designer.
What to post, when, and why. Content pillars tied to your brand so every post has purpose.
Who your fans are, where they are, and what makes you different from every other artist in your space.
No forms. No templates. LUME asks questions and listens. You talk about your music, your vision, your frustrations. It feels like talking to a strategist, not filling out a survey.
After each phase, LUME generates a professional document with your brand strategy. Not generic advice. Your archetype, your voice, your story, built from what you said.
Your brand documents work across everything. Social bios, press kits, Spotify profile, merch design briefs, grant applications. One source of truth for how you show up.
| Winging it | Agency | LUME | |
|---|---|---|---|
| Brand archetype | |||
| Voice and tone guide | |||
| Brand story and pitch | |||
| Visual identity direction | |||
| Content strategy | |||
| Audience personas | |||
| Competitive positioning | |||
| Available 24/7 | ~ | ||
| Done in hours, not weeks | |||
| Cost | $0 | $5,000 - $15,000 | From $50 |