Stop guessing. Start building.

Most artists wing their brand and wonder why nothing sticks. LUME asks the questions that actually matter, then gives you a strategy you can use. Not a 47-page PDF that collects dust.

Reality Check is free. No card, no catch.

Four phases. Zero fluff.

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Free

Reality Check

Where you actually are vs. where you think you are

1

Brand Identity

Who you are when you stop trying to be everyone

2

Brand Story

The narrative that makes people give a damn

3

Brand Strategy

Visuals, audience, positioning. The whole playbook.

Real conversations, not forms

We ask. You answer. No multiple choice nonsense, just the questions that reveal who you actually are.

Docs you'll actually use

Brand guides, voice profiles, positioning statements. Formatted and ready for your next pitch or collab.

See your brand, not just read it

AI-generated visuals that match your identity. Moodboards and concepts in minutes, not weeks.

Your brand exists whether you build it or not.

Right now, people are deciding what you stand for based on vibes and guesswork. Take control, or let the algorithm do it for you.